MUSIC ARCHIVE OF MONASH UNIVERSITY
The Music Archive of Monash University (MAMU) needed a new identity that enabled them to be distinguished by the public. MAMU archives music related items from Asia and Australia. This project involved a new logo, palette and stationery among other outcomes. Before the new identity all MAMU print related materials were created on Microsoft Word which meant we also needed to design new printed materials such as forms, flyers and a catalogue. The challenge was that even with a new identity we still needed to adhere to Monash University guidelines.